How exceptional leaders communicate when the message has to land. Plus bi-weekly premium essays on “What the Best Leaders Say” in those moments.
A talk that actually changes things
|
THIS MOMENT COUNTS · 18 As I said last week, I’m still on vacation. I thought that I’d gift you an essay from the premium “What the Best Leaders Say” series. It explains the difference between a talk that makes sense and one that actually changes things. Here it is: And if you enjoyed that piece, subscribers get access to the full archive of 20 essays, with a new one coming every two weeks. The first month is just $0.90 if you use this link: Keep lighting the path, |
This Moment Counts
How exceptional leaders communicate when the message has to land. Plus bi-weekly premium essays on “What the Best Leaders Say” in those moments.
What the Best Leaders Say Issue 20 You know that your talk is too long. So you make it shorter. Cut some slides. And it does get better, up to a point. Then you hit the point where everything that’s left is genuinely good. The chart with the background info. The story you have told twenty times because it lands every time. The section on how the market got here, which is, by any honest measure, interesting. There is nothing weak left to cut, and the deck is still too long. Nobody tells you...
THIS MOMENT COUNTS · 17 I’m on vacation this week and next week, hiking with my family in the Czech mountains. That’s why there’s no new content today. But I thought I’d point you to some free resources you might have missed: 1. The Best Talk of Your Life – The one they can’t stop talking about I’ve seen brilliant ideas fail in good talks. Delivered well, rigorously argued, someone even said “nice talk.” But afterwards this nagging feeling: “I could have given that more.” This concise guide...
THIS MOMENT COUNTS · 16 Look closely enough at the audience you’re about to speak to and it’s no longer one audience. It becomes groups. The ones who already agree and the ones who need convincing. The people who were in the last meeting and the people who weren’t. The ones who want detail and the ones who want direction. And the closer the talk gets, the more of these you see. More often than not that’s a distraction. Because what happens when you’ve identified the groups? You’ll try to...