What the Best Leaders Say Issue 23 “Why do I have to keep selling this?” If something is obviously important, it can be maddening to feel that you still have to convince everyone else. Motivate. Push. Explain again. And again. Especially when, from where you are standing, the case could hardly be clearer. This essay is about why that happens. And what to do about it. Table of Contents Essay PDF Version In the wild Action Guide Essay: How exactly is this my problem? Imagine you’re announcing a...